A Revolution in Maternal Wellbeing
Our Promise
Our name means 'victory' in East Africa, but Awet isn’t just our name – it’s our promise. We believe every mother deserves to be victorious. Not just in caring for her children but in finding her life legacy without sacrificing herself.
Our Vision
Imagine a World Where Mothers Are Fully Alive
Picture it with me: A world where mothers don't disappear into the shadows of their own lives. Where we don't whisper our dreams but declare them. Where our children see us not just surviving motherhood, but blazing with the fierce joy of being fully, unapologetically ourselves.
Imagine the ripples when a generation of children grows up watching their mothers:
Choose themselves without guilt
Pursue their passions without apology
Say "no" to what drains them and "yes" to what lights them up
Stand in their power instead of shrinking to meet expectations
Create lives that reflect their deepest truths, not society's narrow scripts
These children won't need to be taught about self-worth—they'll inherit it in their bones. They won't question whether their dreams are "too big" because they'll have watched their mothers reach for the stars.
The Medicine Our World Is Crying For
In a culture starving for authentic connection, liberated mothers are the medicine.
When we heal:
- Our families heal
- Our communities heal
- Our workplaces heal
- Our world heals
Every mother who reclaims her voice, who remembers her magic, who steps back into her power becomes a lighthouse for others. Every story of transformation creates a crack in the old stories of what motherhood "should" look like.
Our Visionary
Hey y’all, I’m Victoria.
I was the mom constantly achieving but who secretly felt miserable inside. Everything changed when I finally admitted that my life as a mom and business owner wasn't the life I wanted. I stopped forcing myself to fit into other people's expectations and sthen I got to building a life designed by me.
That journey showed me something crucial: I was lost after going from a career-driven to a mom-driven identity. I needed safe spaces, real support, deep community, and permission to let it all fall apart.
That's why I created Awet—because I believe that when mothers have the support to consistently choose themselves without guilt, to rest without justification, and to dream without limits, they don't just transform their own lives. They create a new model of motherhood for everyone.
Community
Every program, service, and resource we offer is built on the power of collective wisdom and shared experience.
Authenticity
No filtered versions of motherhood here. We celebrate the raw, the real, and the messy beautiful truth of motherhood.
Freedom
Liberation comes in many forms. We believe in your right to define motherhood on your own terms with your culture at the forefront and create the experience you deserve.